Design the New Business (2011)
Design the New Business is a short documentary film released in 2011 that goes into the evolving relationship between design and business.
The film sheds light on how designers and businesspeople are collaborating in innovative ways to tackle the complex challenges faced by modern businesses.
In the past, design and business were often seen as separate domains with distinct goals. However, this documentary argues that this separation is no longer tenable. Instead, it explores how these two disciplines are now intersecting and influencing each other.
The film features a diverse cast of experts, including design service providers, educators, and business leaders. Through insightful interviews and inspiring case studies, it illustrates how design is becoming an integral part of business strategy and problem-solving.
Here are some key points from the documentary:
- Barcelona: The film highlights Barcelona as a cultural capital where design and business converge. The city boasts iconic architecture by Antoni Gaudí, such as the Sagrada Família and Park Güell. Barcelona’s neighborhoods, like Barri Gòtic, reveal centuries-old design influences dating back to the Roman Empire. The city’s outdoor offerings, including La Barceloneta beach, also play a role in its vibrant design scene.
- Santiago de Compostela: The documentary explores Santiago de Compostela, the final stop on the ancient pilgrimage route known as Camino de Santiago. This medieval city in northwestern Spain is steeped in history, with awe-inspiring architecture and a UNESCO World Heritage-listed Old Town. The Santiago de Compostela Cathedral, a massive Romanesque structure, is a must-see for history enthusiasts.
- Segovia: About 55 miles northwest of Madrid lies the romantic Spanish city of Segovia. Its enchanting Plaza Mayor, with a mix of restaurants and shops, invites exploration. The two-tiered Aqueduct of Segovia, one of the world’s best-preserved Roman aqueducts, and the fairy-tale fortress Alcázar De Segovia (dating back to the 12th century) are among the city’s captivating sights.
- Granada: Known as the Moorish masterpiece, Granada is a jewel in Andalusia. The Alhambra, a majestic palace and fortress, overlooks the city and reflects its rich history. Granada’s youthful atmosphere, street art, and proximity to the Sierra Nevada mountains make it a unique blend of culture and natural beauty.
In summary, Design the New Business emphasizes that design and business must collaborate to address the wicked problems of today’s corporate landscape. By showcasing inspiring examples and thought-provoking discussions, the film underscores the need for this evolving partnership to meet the challenges of tomorrow.
