Not Business As Usual (2014)

In the documentary Not Business As Usual, directors Lawrence Le Lam and Rik Klingle-Watt dive into the relationship between capitalism and its unintended consequences.

Released in 2014, this film offers a critical lens on the evolving business landscape, particularly as it intersects with the rising tide of conscious capitalism.

The heart of the documentary lies in the stories of local entrepreneurs who have dared to challenge the status quo. These visionaries have discovered innovative ways to reintroduce humanity into the often cutthroat world of business.

Their journeys develop against the backdrop of a changing economic paradigm—one that wrestles with the price of success and the ethical dilemmas in profit-driven ventures.

As the film unfolds, viewers witness the transformation of business practices. No longer confined to mere profit margins, these entrepreneurs embrace a broader purpose—one that extends beyond financial gains.

They seek to create positive impact, foster sustainable practices, and prioritize social responsibility. Their endeavors serve as a beacon for others, urging them to consider the greater good alongside their bottom line.

The rise of conscious capitalism becomes a central theme. It challenges the conventional wisdom that profit maximization should be the sole objective of business.

Instead, the film highlights how companies can thrive while also contributing to the well-being of society and the environment. These entrepreneurs prove that success need not come at the expense of ethics or humanity.

Through compelling interviews, behind-the-scenes glimpses, and real-world examples, “Not Business As Usual” invites viewers to question the fundamental assumptions about commerce. It encourages us to explore alternative models that prioritize collaboration, empathy, and sustainability. The film catalyzes dialogue, urging us all to consider how we can redefine success in the business world.

In a world where profit margins often overshadow compassion, Not Business As Usual reminds us that there is another way—a path where entrepreneurship and social consciousness intersect. This documentary invites us to reimagine business as a force for positive change, where success is measured not only in dollars but also in the impact we leave on our communities and the planet.