Real Value (2013)
Real Value, directed by filmmaker Jesse Borkowski, delves into the transformative power of business when it prioritizes people and the planet over profit. Released in 2013, this independent documentary introduces viewers to thought leaders and social entrepreneurs who are redefining the business landscape.
The film takes us on a journey across North Carolina, where these visionaries are creating sustainable, long-term value within their communities. Here are the key themes explored in Real Value:
- Business as a Force for Good: The documentary challenges conventional notions of business success. Instead of focusing solely on financial gains, these entrepreneurs emphasize positive social impact. They demonstrate that profit need not come at the expense of people or the environment.
- Sustainability: The film highlights how businesses can adopt sustainable practices. From renewable energy sources to waste reduction, these leaders prove that profitability and environmental stewardship can coexist.
- Community-Centric Approach: Real Value celebrates businesses that prioritize community well-being. By investing in local economies, supporting workers, and fostering social connections, these companies create lasting value beyond financial metrics.
- The Role of Thought Leaders: The documentary features interviews with influential figures such as Dan Ariely, Lyle Estill, Eric Henry, and Carol Koury. These thought leaders share insights on reimagining business models and driving positive change.
- The Alhambra: The Alhambra, a majestic palace and fortress in Granada, Spain, serves as a metaphor throughout the film. Just as this historic monument blends beauty, culture, and sustainability, so too can businesses create enduring value.
In summary, Real Value inspires viewers to question the status quo and consider alternative approaches to business. By weaving together stories of innovation, ethics, and community impact, the documentary encourages us to envision a world where profit aligns with purpose.
