The Foods that Make Billions (2010)
In this captivating 2010 TV mini-series, we delve into the fascinating world of three seemingly ordinary commodities: water, cereal, and yogurt. What makes these everyday items extraordinary? The answer lies in their transformation into some of the richest and most successful industries on the planet.
Narrated by Nicky Henson, the series takes us on a journey through history, economics, and innovation. Let’s explore each of these food categories:
- Water: We often take it for granted, but water has become a global business. From bottled water brands to filtration systems, entrepreneurs have turned this essential resource into a lucrative industry. Discover the stories behind the labels and the fierce competition for market dominance.
- Cereal: Those colorful boxes lining supermarket shelves hold more than just breakfast sustenance. They represent decades of marketing strategies, nutritional debates, and consumer preferences. Meet the pioneers who shaped the cereal industry and learn how they turned flakes and puffs into a billion-dollar phenomenon.
- Yogurt: Once a humble dairy product, yogurt has undergone a remarkable transformation. From probiotic health claims to exotic flavors, yogurt manufacturers have tapped into our desire for health and indulgence. Explore the science, marketing, and cultural impact of this creamy delight.
Throughout the series, we encounter key figures like Joanna Blythman, author of “Bad Food Britain,” and Susan Jebb, a government nutrition advisor. We also hear from industry insiders like Michael Pollan, who authored “Food Rules: An Eater’s Manifesto,” and Peter Brabeck, the chairman of Nestlé.
These seemingly mundane foods reveal intricate tales of innovation, consumer psychology, and corporate maneuvering. Join us as we uncover how water, cereal, and yogurt became not just staples in our diets but also billion-dollar enterprises. Prepare to see these everyday items in a whole new light!
