The Price of Purity (2022)

In the VICE News documentary, titled The Price of Purity, journalist Hind Hassan ventures on an investigative journey into the frankincense supply chain within the oil industry. The film digs deep into the heart of this aromatic trade, revealing complexities and ethical dilemmas that span continents and cultures.

Set against the backdrop of Somaliland in Eastern Africa, the documentary examines the practices surrounding frankincense harvesting. Hassan engages with a diverse array of individuals along the essential oil supply chain, from local harvesters to global corporations. Her goal is to unravel the truth behind the industry’s claims of ethics and sustainability.

The film uncovers a web of intrigue, where centuries-old traditions intersect with modern commerce. As Hassan interviews those involved, she grapples with questions about exploitation, environmental impact, and corporate responsibility. The alluring scent of frankincense, used for centuries in religious rituals and perfumes, becomes a metaphor for the fragility of ecosystems and livelihoods.

Vice, known for its bold investigative journalism, reveals that not all is as pristine as it seems. One major wellness company, which touts purity and ethical sourcing, faces scrutiny. The veneer of virtue cracks, exposing the harsh realities faced by those who labor to extract this precious resin. The film serves as a wake-up call, urging viewers to consider the hidden costs behind the soothing aromas that permeate our lives.

In a world where wellness trends intersect with global supply chains, The Price of Purity challenges us to question the true cost of our desires. As the camera pans across arid landscapes and bustling marketplaces, it invites reflection on the delicate balance between tradition, profit, and the environment. The documentary leaves us pondering: What sacrifices are made for our well-being, and who ultimately pays the price?